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Trends in Catering and Events

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food-catering

 

There are many trends within the catering and event industry. But what are those trends? What do they include?

And most importantly, how can I apply them within my business? Do these questions sound familiar?

Experience

Tasty and good food is no longer special. It’s about the whole experience around it. It is no longer about what the customer thinks about a company or a brand, but about what the customer feels.

Where product and price respond to the rational, the experience shoots into the heart of the emotion. In the future, it will be the customer experience that will distinguish a company from the rest.

The experience has to be right from A to Z

Instead of serving from coffee pots, you have the coffee roasted and ground on location. Instead of buffets, guests are looking for live cooking. The halls also have to be right, neat, and in theme.

The guests see everything from the parking lot to the toilet. If something is not right here, then the experience is damaged.

Reconnect

Despite all that technology and rapidly following trends, there is still a need for connection: with each other, with our environment, and with the food.

People are looking for contact with each other, but how do you stimulate spontaneous encounters between strangers? Create a common goal that they can respond to.

Serving the new

People want to be surprised. It’s as much about the components of food and drinks as it is about the presentation and the new ingredients in it. For example, you can serve a brain-shaped vanilla dessert with a scalpel and ask people to ‘dissect’ it. Guessing ingredients made for fun interaction at the table.

Buffets do not create an atmosphere and hardly encourage interaction. It is also known that buffets cause more food waste. Not really trendy! Then what?
Guests want to enjoy smaller dishes; more courses and variety and therefore more chances to try something new.

 

Technology

We can no longer ignore it. We want everything more sustainable, back-to-basics, human connections. Yet technology continues to rise. Blogs, articles, social media, and websites are one the best guest post service to showcase what they can offer. One does not have to exclude the other but encourage it.

Hybrid events are almost indispensable in the world of conferences. The combination of living and online at the same time to reach a larger audience.

 

Be unique and don’t follow every trend

You make a difference in the hospitality industry by presenting yourself with uniqueness. How many stars you have no longer counts, that you have formed a community that talks positively about you does.

People don’t just want you to do well and perform as expected. People want to be surprised! So apply the trends above, but do it your way!

Remember!

1. Stay picky about the trend
2. Stay up to date with the latest trends