Food & Supplements: New Trends Shaping the Weight Management Industry


Both nutritional supplements and foods/drinks are booming with weight-loss claims. Between 2017 and 2021, the global market for supplements saw a 46 percent increase in sales. Food and beverage debuts with weight-loss assertions are also on the upswing, however at a slower rate of 4% per year on average worldwide during 2017 and 2021.

Trends Shaping the Weight-loss Market

These are some of the weight-loss trends that are emerging right now. Let’s take a look at what we’ve got.

Pure and Natural Ingredients

As customers place a higher priority on actual foods, weight-management products are shifting to natural food stuffs to provide nutrient-rich health benefits.

Botanical and fruit compounds are leading the way in terms of new weight-loss substances.

Pop-Up Gummies

Gummies are a big topic in the world of advancements right now, and they’re gaining ground on conventional delivery methods. For example, while traditional supplement formulations like capsules and powders continue to be popular for weight-loss supplements, keeping the number one and two rankings in the field, gummies are now in third place.

Improved Production Health Products

Existing goods are also being updated to better serve clients who are trying to lose weight. Weight-loss products are being reformulated more regularly these days. Sugar and fat levels are being reduced by brands, with “low sugar” and “no sugar” content claims becoming more common. The claim of “reduced sugar” is particularly popular.