New director for Canadian Beef Centre of Excellence
CALGARY — Canada Beef is pleased to announce the appointment of Mathieu Paré as the new director of the Canadian Beef Centre of Excellence (CBCE) effective Jan. 23.
The CBCE, located within Canada Beef's headquarters in Calgary, strives to be a global leader in beef communication, culinary training, education and business development around Canada's beef industry through a state-of-the-art facility including a full commercial kitchen line, consumer kitchen and beef fabrication room.
A Governor General Award winner and professional chef, Paré brings passion and expertise in fine dining to the table. Trained in Western Canadian kitchens (La Chaumiere, Rouge, Quail's Gate Estate Winery, CP Rail's The Royal Canadian Pacific), Paré's focus is on classic technique and execution while maintaining some freedom for surprise, fusion and creativity.
“Canada Beef selected Mathieu for his experience positioning a brand around food," said Marty Carpenter, departing director of the CBCE. “His creative approach and confidence in delivery will be invaluable given the diversity of clients the CBCE works with.”
In his role, Paré will lead a team creating opportunity and competitiveness for Canadian beef globally through successfully engaging clients across Canada and around the world to build understanding of the Canadian beef brand and drive demand.
“As a chef, I've always appreciated the world class quality the Canadian beef industry delivers,” said Paré. “I'm excited to share the Canadian beef brand story and celebrate the beauty of our product at this amazing facility.”
Over the first 18 months in operation, the CBCE hosted 66 domestic and international missions, from approximately 33 countries and enabled or leveraged approximately $150 million in commercial business.
“The CBCE director role is more than a chef job,” said Carpenter. “It is taking a leadership role at an established world-class facility and taking it to the next level.”
Carpenter has worked with Canada's beef industry for more than 23 years as one of the nation's premier Canadian beef ambassadors. A certified chef de cuisine with an impressive culinary career, Carpenter has been instrumental in leading the development and operation of the CBCE. He will train Paré in his new role in the coming weeks and formally retire on March 1.