Product of the Week: Chickapea Pasta
COLLINGWOOD, Ont. — A combination of organic chickpeas and lentils, Chickapea Pasta is a gluten-free option produced by Earth to Kids Inc.
The product is an organic, nutrient dense, high protein and high fibre pasta made from just two ingredients: chickpeas and lentils.
Shelby Taylor, a health shop owner from Collingwood, Ont., created the pasta to provide a quick, but healthy meal option for her son.
"When I was pregnant with my son, I found myself more passionate about nutrition than ever," Taylor said. "Talking to parents, I realized they are struggling to feed their children healthy meals they will actually eat and don't require hours in the kitchen after a long day at work. That's why I created Chickapea."
The Chickapea Pasta product lineup was nominated for Best New Emerging Specialty Food Product at the Gluten Free Expo in Vancouver.
The product idea also won Best Pitch at Georgian College’s exCite Week, and soon gained investment and mentorship through one of the judging panelists. Later that year, Taylor launched a Kickstarter campaign online and upon surpassing her fundraising goal of $25,000, spent eight months working to bring Chickapea Pasta to market.
“Our mission is to bridge the gap between health and convenience - starting with Chickapea,” Taylor said.
In December, Taylor joined the ranks of entrepreneurs in the District Ventures Accelerator, a six-month program just for consumer packaged goods companies based in Canada.
"We received thousands of applications since we opened our doors in October 2015, and I'm really excited about this group. They have the right ingredients to scale-up," said Arlene Dickinson, CEO of District Ventures.
The pasta is available in penne, spirals and shells and is distributed wholesale through Neal Brothers Foods.
Earth to Kids plans to launch a foodservice program for the pasta products sometime this month.
The brand is now sold in about 400 stores across Canada and in several markets throughout the United States.
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