DRUXY’S Famous Deli opens three new locations
TORONTO — On the heels of its 40th anniversary, DRUXY’S Famous Deli is opening three new locations.
Toronto will be home to two of the new locations at 77 Bloor St. West and 2 St. Clair Ave. East. The third location will open in Barrie at 55 Mulcaster St.
“This expansion illustrates the endearing longevity of the brand and our commitment to widening the company’s footprint beyond downtown Toronto,” said Bruce Druxerman, president of DRUXY’S Inc.
All three locations will feature the company’s new look and feel, infused with elements from traditional delis and inspired by the shared stories that come from combining family, friends and food.
“This new design really takes us back to our roots,” said Peter Druxerman, vice president of marketing at DRUXY’s Inc. “When we were growing up, Sunday dinners reflected our heritage, featuring not only fresh corned beef, kosher salami, and potato salad, but also lively and fun discussions with family and friends. The whole idea of this new layout, from the large shared table to highlighting the slicing of steaming hot deli meats, comes directly from our celebrated Sunday dinners.”
The new design combines warm wood tones with clean marble finishes, a design focused on delivering a multi-sensory experience for guests. A front-facing slicing station will showcase hot briskets and premium smoked meats, delivering a tempting aroma to draw people into a warm and inviting atmosphere. Communal tables will be installed to welcome diners and encourage conversation.
“This is only the beginning of what we see as a new phase for DRUXY’S,” said Harold Druxerman, vice president of finance at DRUXY’S Inc. “As leases come due, our delis will be refreshed with this new design and we have identified new locations across Southern Ontario for future expansion.”
DRUXY'S Famous Deli was founded in 1976 by Bruce Druxerman with the goal of using the traditional deli format to offer fresh and healthy sandwiches, salads, soups, bagels and coffee to office workers in downtown Toronto. Bruce was joined by brothers Harold and Peter and together they expanded the chain across Southern Ontario to 44 delis that include 11 hospitals and the Royal Ontario Museum.